Thursday, July 13, 2017

MLM and Eric Worre

Today's blog post is about the "Network Marketing Pro", Eric Worre, and his rise to fame in the MLM industry.  According to Eric's LinkedIn profile, he was a MLMer for nearly 25 years and has been a MLM "trainer" for nearly 14 years. He started his career with "Prepaid Legal Services, Inc." (PLS) which is also known as "LegalShield" and ended with "Send Out Cards". He is one of the few MLM "trainers" that seems to actually have an extended experience with this "industry". Eric has gotten away from the term MLM and has emphasized the term "Network Marketing" instead, which is associated with his brand. He has a current YouTube account with over 170,000 subscribers, and has created a "documentary style film" called, "Rise of the Entrepreneur". He is also regularly available for speaking engagements, and has written the book, "Go Pro: 7 Steps to Becoming a Network Marketing Professional".

Eric's early history is a bit confusing, and completely left off of his website, but it appears he started a company called "The People's Network" (TPN) in the mid 90's with Jeff Olson, CEO of "Nerium", and Paul Meyer, and then sold it to "PLS" in 1998. "TPN" was a MLM that focused on selling satellite services and self-help channels. There is not much information about "TPN", and there is another organization called "The People Network" and also uses the acronym "TPN" which makes this more confusing.

After "TPN" merged into "PLS", Worre and Olson became "Vice Presidents of Marketing", and Meyer continued with "TPN" until it faded away. They all formed a new group as well called "L-K Marketing", and it appears that "PLS" generated much of its volume through this indivdual group. "PLS" eventually sued and fired Worre for a violation of their agreement and settled for over 1.3 million dollars. "PLS" operates under the name "LegalShield" currently.

Once Worre was terminated from "PLS", he started a new business with Patrick Hopf, a venture capitalist, called "Better Life Media". This business appears to have been a similar concept to "TPN", and focused on motivational programming. The network ultimately never took off, and even though they raised "Over 6 million dollars", according to bizjournals, they were unsuccessful at merging with a major televsion distributor.

After his short attempt to revive his cable network dream, Eric Worre joined a MLM supplement company named "Agel Enterprises", which still exists today. "Agel" is a struggling MLM with a reported volume of 37 million dollars in 2013. "Agel" has had a rocky history, which includes the termination of a former CEO, Glen Jensen, and many of the "Top Leaders" leaving to form different MLMs. This is essentially a "hydra effect" where top earners grow in one MLM and then split off to start a new one. Bo Short, CEO of Jeunesse, was originally an Amway diamond, and eventually Amway turncoat in the Dateline documentary. Worre would follow this course after leaving and suing "Agel", unsuccessfully, and joining into a new MLM called "Send Out Cards".

As of today it appears Worre does have a current affiliation with "Send Out Cards", according to this link, "https://www.sendoutcards.com/gopro/". There is also no information, other than his LinkedIn profile and his website, that would suggest he has stopped his distributorship with "Send Out Cards". Worre doesn't typically leave MLMs without a trail, therefore it is safe to assume that the link is active and he is still currently involved.

Worre's history with MLM is far from glamorous, and it doesn't help that his "Biography" page did not include any history before 2009. He is still regularly hosting seminars all over the United States, and he frequently creates videos with other MLM "trainers" as well as influential celebrities and businesspersons.

In my opinion, Eric Worre is a MLM fraudster and a narcissist. Since the beginning of his MLM career, he has continuously tried to put himself in the spotlight as much as possible. He is a "prosperity messiah", and he offers nothing but words and empty claims. In his movie, "Rise of the Entrepreneur", he spends fifty minutes self-promoting and repeating MLM fairy tales, and he does not "dispel many of the misconceptions related to Network Marketing". He offers no critical business advice, and he doesn't specifically teach how to make money. He is a king of mantras and BS.

I would also like to emphasize that Eric Worre claims to have retired from the MLM industry, and yet he does not have a residual income from the companies in which he was formerly associated. This perverted lie of working "2-5 years", and then retiring on residual income is completely false and it shows by Worre's history. He has either quit or been fired from all of his previous MLMs, even though he was supposed to be running his own businesses, and he does not currently have an affiliation with any of them, except for "Send Out Cards", but it doesn't appear that he is trying to do anything with that "distributorship".  The idea that an MLMer can "build a business" and then "walk away" and "watch the dollars roll in", should be a giant red flag if the "opportunity" is being presented in that fashion.

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Source: https://docs.justia.com/cases/federal/district-courts/minnesota/mndce/0:2011cv01769/120857/70

Source: https://networkmarketingpro.com/pdf/Eric-Worre-BIO.pdf

Source: http://newsok.com/article/2791079

Source: https://www.bizjournals.com/twincities/stories/2005/07/11/story7.html

Source: http://ok.findacase.com/research/wfrmDocViewer.aspx/xq/fac.20061103_0000449.WOK.htm/qx

Source: https://networkmarketingpro.com/

Source: https://www.linkedin.com/in/ericworre/

Source: https://onlinemlmcommunity.com/the-peoples-network-history-review-and-cool-facts/

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