Today's blog post is about a particularly powerful psychological technique known as fear mongering. Fear mongering has become an epidemic in the United States and it is used in everything from news programs to selling drugs. Typically, people need to be pushed to action, and one of the most reliable techniques to push people is focused on their inherent survival programming. If people fear something is going to hurt them, then they are far more likely to make a change than if they were told the product or service could help them. Fear mongering comes at a heavy price and usually results in group separation, group tension, group distrust, and group unhappiness. While this technique can be used for good, it is typically seen as a devious manipulation technique to gain a means to an end.

Some of the most effective fear mongering comes from commercials trying to sell pharmaceuticals. I recently watched a commercial for "Jardiance", a type 2 diabetes medication, where a spokesperson and a small crew hit the streets to find people with this disease. Even though the situation was fictional, the effect made it seem as though these "regular people" had no idea how bad diabetes is and what it will do to their longevity. The spokesperson went through a series of loaded questions in an attempt to scare these people into focusing more on their health, and after they went through some fancy graphs (similar to "Rise of the Entrepreneur"), the people suddenly transformed and became more alert to their dire situation. After getting their attention with fear mongering, an anonymous narrator starts talking over the picture about all of the side effects, which were potentially worse than type 2 diabetes, only to be followed by every "regular person" agreeing they should take "Jardiance".
Here is the commercial:
There are two important parts to fear mongering in which you should focus.
1. They portray a situation as imminent doom in an effort to get a person to act quickly. People are naturally programmed to survive, and if they fear they are in trouble, then they will be much more likely to do something about it.
2. Fear mongering can lead to an inability to make clear judgments. After you have become afraid, a level of panic will set in and critical thought will dissipate because there isn't time to evaluate the situation. This allows the fear mongers to get away with anything, including putting a person in a worse predicament, even though they are pretending to be of service.
MLMs utilize fear mongering to manipulate their potential prospects and adherents. They take advantage of the vulnerable state in which their members are in, and they offer a remedy for their stress. Instead of MLMs offering a medication for diabetes, they offer an opportunity to fix money issues. They create a false situation in which MLM is the only option an MLMer has for survival, and without it, they may be "Stuck working for a boss", "Stuck trading hours for dollars", "Stuck with living paycheck to paycheck", or even "Stuck living an unfulfilled life". Only after they have created this false narrative will they possibly talk about the horrible statistics, but by then, the MLMers don't care or can't hear it.
Fear mongering is powerful enough to justify any narrative, and its rate of success makes it an extremely attractive option. Here are some effective ways to stop fear mongering from manipulating you.
1. Don't make a hasty decision based on the potential of future harm. It is okay to take a moment and do some research to find out more facts. This is the information age, and we have access to more information, faster, than ever before. Take advantage of this feature.
2. Ask yourself if the remedy is worth the cost? In the case of the diabetes medication, it is important to seek professional help rather than a paid commercial for answers, and in the case of MLM, it is important to look at the statistics for success, the harm it may cause others, and whether it is something feasible to do.
3. Ask if the problem is really as bad as they make it sound. Does it need to be addressed immediately, or can it be something that can be fixed over an extended period of time? One would argue, especially if you are young, money problems are a marathon not a sprint. It is important to understand how to grow your net worth and to set appropriate goals along a certain time line. Simply saying, "I want to retire in 2-5 years" is not an acceptable goal (assuming you aren't 63 years old with a large net worth).
4. Arguably the most important thing to think about. Does the person that is telling me this terrible news gain anything? You'd be surprised how often the answer is yes, and you would also be surprised at how often their gains are at your expense.

Some of the most effective fear mongering comes from commercials trying to sell pharmaceuticals. I recently watched a commercial for "Jardiance", a type 2 diabetes medication, where a spokesperson and a small crew hit the streets to find people with this disease. Even though the situation was fictional, the effect made it seem as though these "regular people" had no idea how bad diabetes is and what it will do to their longevity. The spokesperson went through a series of loaded questions in an attempt to scare these people into focusing more on their health, and after they went through some fancy graphs (similar to "Rise of the Entrepreneur"), the people suddenly transformed and became more alert to their dire situation. After getting their attention with fear mongering, an anonymous narrator starts talking over the picture about all of the side effects, which were potentially worse than type 2 diabetes, only to be followed by every "regular person" agreeing they should take "Jardiance".
Here is the commercial:
There are two important parts to fear mongering in which you should focus.
1. They portray a situation as imminent doom in an effort to get a person to act quickly. People are naturally programmed to survive, and if they fear they are in trouble, then they will be much more likely to do something about it.
2. Fear mongering can lead to an inability to make clear judgments. After you have become afraid, a level of panic will set in and critical thought will dissipate because there isn't time to evaluate the situation. This allows the fear mongers to get away with anything, including putting a person in a worse predicament, even though they are pretending to be of service.
MLMs utilize fear mongering to manipulate their potential prospects and adherents. They take advantage of the vulnerable state in which their members are in, and they offer a remedy for their stress. Instead of MLMs offering a medication for diabetes, they offer an opportunity to fix money issues. They create a false situation in which MLM is the only option an MLMer has for survival, and without it, they may be "Stuck working for a boss", "Stuck trading hours for dollars", "Stuck with living paycheck to paycheck", or even "Stuck living an unfulfilled life". Only after they have created this false narrative will they possibly talk about the horrible statistics, but by then, the MLMers don't care or can't hear it.
Fear mongering is powerful enough to justify any narrative, and its rate of success makes it an extremely attractive option. Here are some effective ways to stop fear mongering from manipulating you.
1. Don't make a hasty decision based on the potential of future harm. It is okay to take a moment and do some research to find out more facts. This is the information age, and we have access to more information, faster, than ever before. Take advantage of this feature.
2. Ask yourself if the remedy is worth the cost? In the case of the diabetes medication, it is important to seek professional help rather than a paid commercial for answers, and in the case of MLM, it is important to look at the statistics for success, the harm it may cause others, and whether it is something feasible to do.
3. Ask if the problem is really as bad as they make it sound. Does it need to be addressed immediately, or can it be something that can be fixed over an extended period of time? One would argue, especially if you are young, money problems are a marathon not a sprint. It is important to understand how to grow your net worth and to set appropriate goals along a certain time line. Simply saying, "I want to retire in 2-5 years" is not an acceptable goal (assuming you aren't 63 years old with a large net worth).
4. Arguably the most important thing to think about. Does the person that is telling me this terrible news gain anything? You'd be surprised how often the answer is yes, and you would also be surprised at how often their gains are at your expense.