I was hesitant to make this post, because I wanted this MLM blog to have a particular direction involving psychology and MLM while avoiding the mostly personal anecdotal nonsense. However, this blog, much like myself, is evolving rapidly and I feel a personal touch adds more to the blog than it takes away. Many of my recent posts have asked for people to offer their personal experiences, and it isn't fair to ask you to share without knowing details about me. I have shared my story many times on other blogs and with other people, but today, I am officially making it a part of this blog as well. I must warn you, I tried to include as much detail as possible. This blog post will not be nearly as short as the others.
If you have been following my blog so far, then I hope you can relate some of the other blogs posts I have written to my story and understand that these conditions and defense mechanisms are very real. Part of the healing process is to explore the problems that you experienced and bring meaning to them. This is key to moving forward in a positive direction and not continue to make the same mistakes. With that being said, my story begins in September of 2015 after I had graduated college.
My first job was in telemarketing (yes I was one of those people), and I was trying to get people to switch their credit card processing. This was one of the worst jobs I think anyone could ever have, and is the epitome of what MLMers describe as the dreaded opposite of their business. If all other jobs were like my telemarketing job, then MLMers might actually have a point on this one. Anyways, I met a guy from one of my previous posts who I referred to as Fred. He was the only other person at this job that didn't have some sort of criminal history or inability to function outside of a cubicle, and he was electric.
We immediately clicked, and we would hang out together at lunch every day. One night we went to watch another co-worker at a comedy club and he mentioned his goals for the future. He had big aspirations to be successful and take care of his family, which immediately got me intrigued about his strategy. Instead of getting into the details, he asked me, "If you had to shovel shit for 3-5 years without pay and then make $250,000 a year for the rest of your life, would you do it?" I didn't even have to think about my answer, because I had just graduated college, had the worst job ever, and never even thought of making money like that. I immediately replied, "Absolutely, I was only hoping to make $50,000 a year after graduating, and I spent a lot of time in college not making money, so I was already used to this." He was elated with my response and didn't mention anything else for the rest of the night. I was confused, but was also excited, and at that moment he had me hooked on anything that he would've brought to me.
The first time we met to talk about the opportunity was at a Starbucks. I showed up early, because I wanted to be sure he knew I was serious. He showed up right on time, and immediately we began to talk about my history. It was kind of like an interview, but it was much more casual and he had a great ability to listen and relate. We talked for at least two hours, before he finally brought up Robert Kiyosaki. He asked me, "Have you ever heard of the billionaire Robert Kiyosaki?" (it is important to note that Kiyosaki is not a billionaire, and is not even worth 9 figures), to which I replied, "No, I've never heard of that guy before". He was stunned, and gave me some story of how he became successful in real estate, and then pulled out his book. I felt like an idiot for not knowing who Kiyosaki is, but was excited that this guy had a plan and had a billionaire helping to lead him. He still had not told me about his business, network marketing according to his terminology, but said this book would explain everything. The book was Robert Kiyosaki's, Businesses of the 21st Century and he only gave me four days to read it. Luckily, the book was only 100 pages long, and I was excited, so I knocked it out that evening.
***EDITORS NOTE*** Kiyosaki's book and history have been reviewed by many sources such as John T. Reed, and I would highly recommend reading his analysis. It is both enlightening and devastating to Kiyosaki's credibility and can be read here (http://johntreed.com/blogs/john-t-reed-s-real-estate-investment-blog/61651331-john-t-reeds-analysis-of-robert-t-kiyosakis-book-rich-dad-poor-dad-part-2).
The next day I returned the book to Fred, and he was again stunned. He asked me what I thought, and I said, "I didn't get it." Most of his book was talking about his history as a pilot, and some nonsense called the "cash flow quadrant". The book was written like a fifth grader, which makes sense, because he talks about how useless traditional education is, even though his father was a teacher and head of education in Hawaii. In this case, the apple fell very far from the tree. Anyways, my friend Fred said, "That's okay, the next step is to go see our business at a seminar, because they will do a better job explaining it than I will." Most people would call this red flag number one, but I interpreted it as he was trying to give me the best possible resource for learning the business. The seminar was scheduled to be on a Friday at a church in the middle of nowhere.
I had some trouble finding the church, because it was in a random place that was not especially well marked. I initially felt like I was going into a trap, until I arrived and saw the parking lot was completely full. It was exhilarating, and immediately my fears were washed away as I saw tons of people in suits heading toward the front. The people were all different ethnicities and ages, but most were between 18-35 years old. This was exactly what I was looking for.
I walked up with another co-worker to the church, who was also trying to get involved at the time, and we waited for Fred. He arrived a little after us with his wife, and we proceeded as a group into the church. Before we got into the meeting we were greeted by a man who was shaking everyone's hand before we entered. His name was Shawn and he was an Amway Emerald (this guy is important to remember for later). You could feel a connection with him right away, even though he only saw us for a second. There was a way he looked, smiled, and touched you, that immediately made you think he was one of the best people you would ever meet. Little did I know at the time just how wrong that feeling was, and how fake he was.
The church was full of a couple hundred young, hungry, and enthusiastic people all dressed in suits, much like myself, and were buzzing before the show began. My sponsor had brought a small group of us together, I believe it was a group of 5, and we were slowly meeting others when he made us stop everything, because the main attraction had arrived. His name was Mike Carrol, and he was an Amway diamond of close to 20 years from San Diego, California. Immediately he was surrounded by a group of 15-20 people and was shaking everyone's hands. He was the epitome of everyone's dream encounter with a celebrity, iconic yet humble, bold yet sensitive. He was the perfect role model to look up to, until he started to speak.
Mike took the stage with his wife Robin, and she spoke first about how they met, how wonderful the business was, and of course how wonderful he was. She was well spoken and a good fluffer for Mike, much like a comedy show, she got the crowd to connect emotionally and be excited about Mike's speech. Then Mike started to speak, and he was not a great public speaker. He fired from the hip with some slightly inappropriate jokes, had many basic English issues, and overall was unprepared to host a business meeting of this size. He would get lost at times, and ramble on tangents with no clear purpose. He spent most of his time talking about his history as a navy seal, how he found the business, how he fell in love with the business, and how the business made him filthy rich. He also talked about the stupid "cash quadrant" from Kiyosaki, and how this business would launch people from the "E for Employee" and "S for Self-Employed" quadrants into the wonderful "B for Big Business Owner" and "I for Investor" quadrants. He supposedly paid for everything in cash, and did whatever he wanted when he wanted. After an hour and a half of this nonsense, I was frustrated because I had learned nothing of significance. Finally, he got to his little white board, and began to talk about the business. He said the number one thing that makes this business wonderful is the ability to "duplicate". He then talked about shopping at "Your Store" versus shopping at "Their Store", and drew circles on the board. He said, each person should find twelve people (an astronomically high number for this type of business), and show them how to shop at their store, instead of the local store. Then you were responsible for helping each of those twelve people sponsor their own twelve. After that, it would essentially become "residual income". I was completely lost. I didn't understand at the time how that would ever make me money. It looked like all I was doing was spending money, and then trying to get other people to do the same. I had no idea that I was ahead of the curve for a future reality check with this business. The worst part was the ending. He brought out a credit card, yet he supposedly paid for everything in cash, and said every time he makes a "schwipee" he gets paid. Then he said, whenever his downline makes a "schwipee" he gets paid, and that is how he makes his money. He had literally admitted that he was at the top of a pyramid and I was too blind to see it, but then again, so was everyone else.
After the meeting my friend Fred asked what I thought. I didn't want to be brash, so I simply said, "I don't get it, and I don't think Mike did a very good job of explaining the business. Is there more to it?" He looked at me stunned and said, "That was it! Some people need others to explain it better, but Mike is one of the best." I told him, "But he didn't go over any of the numbers, and all he did was talk about himself for most of it." He told me, "That's okay if you don't get it, I'm going to host a meeting at my house, and my sponsor, Tom from my other blog post, will go through the numbers." I agreed, and he set the meeting for the following Friday.
Fred held the meeting at his apartment, which strangely was in the same apartment complex I lived in at the time. This time, there were even more of us, and we were still dressed in our business attire. We did a nice little meet and greet before the meeting began, and that is when I first got to see and try one of the products. It was XS energy and it was supposed to be a competitor to drinks like Rockstar, Monster, and Red bull. They didn't even give us a whole can, but rather a little cup (similar to the cups at a salsa bar), which was fine because it was late and I didn't need to drink a whole can of caffeine.
The speech began with Tom's wife, we'll call her Susie, and it was nearly identical to the speech Robin gave, but more geared to people 18-35. She was also a perfect fluffer for Tom, and was able to help us relate to their situation as well as their future goals. Then Tom's speech began, and he actually had a Power Point presentation! I was surprised at first that he was more organized than a 20 year veteran of the business, but I felt like I could finally grasp this business opportunity. However, he quickly reverted back to the "Mike style" and talked more about the emotional journey he has taken with his wife rather than the business opportunity. In fact, he ended up skipping through about 90% of his lecture, because it wasn't emotional fluffy garbage. It wasn't until the end where he started to go through the same "cash flow quadrant", "my store versus their store", and then the "circles", that I should have realized this was not the "business" for me, but instead I was getting more excited and the conditioning was beginning to take hold. They had captivated me based on my own needs to feel wanted, and I truly believed they wanted to help me.
I was falling for the emotional stuff, and was showing a weakness to the "Herd Mentality". Worse yet, they were giving me a hard time because my wife (fiancee at the time) was not on board, and they were afraid I couldn't make a great commitment to them if she wasn't supporting my decision to follow this business. I was in denial of what my wife was telling me about the opportunity, and I wasn't listening to my family either. Even though the meeting content was bad, the people were wonderful and I still thought there had to be success since so many people were doing it and were happy. Also, Fred told me that there was a once-a-year seminar happening the following weekend called FED (Freedom Enterprise Days), and this seminar would help make everything clear. I still felt like there was hope to make this thing work. I just wanted to make my family to be successful and happy.
The FED was even farther away than the random church meeting, and it lasted for three days. It started Friday evening and went all the way to Sunday evening with very little down time. I had a full day of work that Friday, and then had to travel 50 miles in the worst rush hour traffic, but was only a little late. The FED was held in a convention center, and they recorded 8,000 attendees from across the country. It was mind boggling how many people were there of all different ages and ethnicities. Fred met me in the front, and gave me a free guest pass since I wasn't technically in the "business" yet, and he was given extras with the purchase of his own tickets. I went inside, and the place was buzzing. There were people selling books, cds, suits, and much more! Then I went into the main stadium and it was filled with energy.
The crowd was roaring as the speaker was talking about the history of the country and how our founding fathers would be disappointed with the status of the United States. He was an awesome spectacle of energy and facts, and as a history buff he had my undivided attention. He was a little into religion, but it wasn't to the point where I would have been concerned. That opinion would change later in the weekend as other speakers would take the stage.
I honestly couldn't tell you who the second speaker was, but they were a diamond couple and they began a long line of repetitious motivational nonsense that would continue through each day of the FED. Each diamond's speech started by lowering the lights and showing a very loud video on the jumbotron of their life and how awesome it was to have their money. Each diamond couple that came up had a specific order in which their speech was presented. First, the wife would come up and say some nice things about their life, how proud they were that their husband was a man making lots of money and giving them the opportunity to stay home with the kids, then they would introduce the husband to the audience. The man would then talk about seizing the moment, how this was the smartest decision we would ever make, and other exciting things the diamonds had done with their money and with the business. These speeches went from approximately 7:00 pm to 12:00 am, and then I went to get food with Fred because I wasn't allowed to get dinner during the show, which made my arrival at home close to 2:30 am.
After the first day, I was more hooked than ever. This network was huge, and everyone was extremely friendly. Most importantly, I was seeing success before my very eyes, and I thought that I was just as talented as the people on stage. What I hadn't realized was my fogginess and inability to sense deception. I was lacking sleep from being up for more than 18 hours, and I was blinded by the emotional fluff and excitement. I had lost my ability to assess the situation, but that would change as the weekend progressed.
The second day began at 9:00 am, and I was very groggy from the previous day. However, I was still pumped and ready to learn more about the business. Sadly, the day began just as the last one ended, and I was beginning to lose my buzz. Furthermore, I couldn't relate to the speakers as well as I could to Tom or Fred, because they were all 55-90 years old (that isn't an exaggeration). One of them was so old, I think he set a record for slowest speaker ever, and looking back, I can't believe I didn't realize this guy should have been retired before many of the people in the audience were born. He certainly wasn't living up to the 2-5 years retirement plan with "residual income", but then again none of them were. These speeches went on until 1 pm, and then we were given a 3 hour lunch break.
During the break, I got to meet some new people and learn a new lesson. I first met two people that were around my age and were already in the "business" for many months. I asked if they had any tips, and they replied, "No, that is called cross-lining and it is strictly not allowed. If you want help, go ask your upline." I was bewildered at the time, and later I thought, "Why the heck couldn't they tell me what they were doing? We were all doing the same business, weren't we?" So, we chatted for a little longer and then I went exploring. The three hour break was exhausting in itself and completely unnecessary, until I found out what they had done inside.
The day resumed, and they had transformed the inside into something out of a child's fantasy book. They had a gigantic red carpet, and fencing along each side of it. After many more diamond speeches, it hit 9:00 pm and they had a special concert! It was a Christian rock band, and they were performing before the "diamond crowning" began for Trevor and Lexi Baker.
At this point, I was finally starting to rebound after nearly being bored to death from the repetitious speakers. I was extremely excited to see something different. The experience was unreal as people flooded to the fences before they began to walk down the carpet. Then the moment came, and they were greeted like the royal family. Trevor was dressed in an extremely nice 3-piece tuxedo, and Lexi was in a dress that was fit for a queen. She had more sparkles on her big poofy white dress than the ball they drop in New York on New Years Eve. They were the perfect couple with their twin girls, and the best part, they were only 30 years old. Their parents, Glen and Joya, were waiting for them on stage, and they were also congratulated for improving to Executive Diamond. Their transformation into diamonds was completed with a nearly identical speech to the other diamonds, but I didn't care because that moment made me want this more than ever. This was the moment I needed, my tipping point, where I would have been ready to do anything to succeed. Until that night's speakers came on stage.
The heavy hitters came on after the "diamond crowning", and they were welcomed with applauses that I had never seen before. The only important speech the entire weekend was presented by Brad Duncan. He was a "Crown Ambassador", the highest rank, and a member of the "board of directors" for the organization (Side note, that organization did not technically have anything to do with the MLM and is a completely different entity). He was a charismatic man, and there were legends that surrounded him. One person said he turned down an offer to run for president from the Republican party because, "He didn't want to take the pay cut." If there was anyone to hear it was him, because he was the epitome of success. He started his presentation with some nonsense about himself, but then he actually got to some of the real facts about the business. This guy had testicular fortitude as he said to a crowd of 8,000 hopefuls, "95% of the people in attendance would quit, and 1/10 of 1% (.1%) of people would become diamonds". He then followed up that terrible statistic by saying it was also possible for anyone to be successful as long as they listened and worked the system. I was in a daze. I knew I didn't have the ability to beat everyone else in the stadium and I wasn't about to try. I was looking for something a little more fool-proof than that. Luckily, the speech was softened by the leaders of the organization as they took the stage before the night ended.
Finally, the leaders of the organization, Jim and Georgia Lee Puryear, stepped onto the stage, and they were greeted with an applause that blew the rest away by a mile. It seemed like it would never end as people literally lost their minds for 10 minutes clapping and stomping their feet. In fact, it was so long and so loud the leaders were unable to stop it and ended up running late on their speech. They were a soft spoken couple and spent most of their time giving their gratitude for our attendance. Then, they said some more emotional stuff and wrapped up the evening.
After the second day was over, I was completely wiped out. The total time spent working and at FEDs the last two days was somewhere in the neighborhood of over 33 hours, and that didn't include travel time. I told Fred, I didn't think I would attend the morning Christian service the next morning, because I was really tired and felt uncomfortable with it. I didn't see a purpose for a morning service at a business seminar, and I'm not a Christian. I thought he would understand, but it was quite the contrary as he guilted me into coming. He told me it was extremely important, and I seriously believe he wanted me to share in his Christian beliefs which was extremely awkward. I was too tired to fight him on it and I decided to attend. I'm glad he pushed me into it, because it was one of the most enlightening experiences of the weekend.
Sunday began at 9:00 am again, and I was so tired, I actually started to get a weird silly energy. It was the kind of energy that simply doesn't make sense, and it was hard for me to take anything seriously because I was so loopy. This matched up perfectly with the Sunday service as I watched a real life 70 year old televangelist. This guy was electric as he bounced around on the stage talking about a particular part of the bible and how it would help us in the business. Unfortunately, my hero from the first night decided to be a lot more religious day three as he accompanied the wild preacher throughout the service at various times. Finally toward the end of the service two very strange things happened at a business seminar. First, he had many people come toward the stage to give their energy to him so that he could send it to a terminally ill cancer patient (hence the real life televangelist). Second, he actually got the higher ranking members of the organization to go around and collect donations. I was stunned, because we were supposed to be learning how to make money, and here he was getting money from these people! Not only that, but he had a minimum (I believe it was $5.00) which was magical! I had never seen something like this, and this was step one of three toward my departure from the opportunity.
Step two came when the Emerald I met at the church, from Mike Carrol's presentation, had a personal chat with me. It started when Fred wanted me to talk to him, because my wife still wasn't on board and the Emerald had personal experience with the same situation. Keep in mind, I don't know this guy, and saw him for about ten seconds previously. We broke the ice by talking about why I was there and what my goals were, but then Fred led into the personal stuff. Shawn was a well spoken man and a lawyer previously which made me have more respect for him than most of the others, because he was educated and still chose this business. However, that respect was quickly lost when he felt he could comment about my ability to be successful in this business with a partner that was opposed to it. He told me about his wife not supporting him initially, yet eventually she came around when they started being successful. He also said he would have left her and chosen the business if she didn't come around, or did not allow him the opportunity to try it out. He then told me, this business can't be done without two partners being in it together, and encouraged me to "reevaluate my relationship". This guy was the most narcissistic person I had ever met. He was ready to leave his wife for the business and told a complete stranger to leave his fiance for the business. I looked at Fred stunned, and Fred stood their nodding and agreeing with everything Shawn was saying. This felt like the twilight zone as Fred told me he was in the business because he wanted to provide for his family's future, but now it was reversed as it was about making the business successful first and having a family second. The hypocrisy was mind boggling, but it didn't stop there as step three came.
In the middle of the day, I was pulled out of the stadium because the speakers were lower level members, and my group didn't think they were as important as the diamond speakers. Also, the people on stage were essentially doing their test runs before they would be "crowned diamonds" which was strange. Tom and Fred brought me to a food stand and Tom gave me a piece of paper. He then stuck out his hand and offered me a chance to join the business. I initially accepted with immense gratitude, but after looking over the expenses, I was less than thrilled with what I was getting. I was going to have to pay for a yearly membership to the parent company, a monthly membership to this side company (the side company has nothing to do with being successful in the business), cds, books, a voice mail program, and then I would have to pay for my monthly supply of products. This was step three of me getting out of the business, because I told Tom that the expenses per month didn't make sense and that I could figure out ways to eliminate some of these silly costs. Tom didn't take it well and basically rescind his offer. He had said this was how his team was going to operate, and if I wasn't going to follow this particular plan, then I wouldn't be part of the team. I was in shock at how fast he could flip the script. I had put so much time and energy into this process, and it was immediately for naught. Little did I know this weird hiccup would be one of the best things that could have happened.
The FED ended around 5 pm on Sunday, and I got home and crashed. I called Tom later to try and explain why I felt the monthly charges were unnecessary, but it was to no avail as he basically said he wanted nothing to do with me. I had a scarlet letter on my chest, because soon after Fred also completely stopped talking to me. I felt like I had a great loss, but in reality I hadn't spent that much time with this business opportunity, and they didn't get any of my money. That was when I realized it was the psychological manipulation that made me feel such a strong sensation of loss. I had lost lots of money, jobs, and friends in the past, but they didn't hurt as badly as being rejected from this.
I had started doing research on what I had experienced, and whether or not I was the only one to go through this kind of experience. What I found was surprising as people had been going through this for years. I have had previous experience with MLMs, but had never been a part of anything like this. Ultimately I found this was something that needed more attention, and after a year of posting on blogs it was time to start a different one.
This is a blog for me, as much as it is a blog for you. This blog is a resource to help people understand what they have gone through, and to be able to share their stories as I have just shared mine. Please note, I have a filter on comments and will not share anything that is considered private. Thank you for reading my story, and if you feel it was something that helped you, then please don't hesitate to share it!
If you have a story involving abuses from your upline and would like me to share it on this blog as a guest post, then please e-mail me and I will be more than happy to post it! Your stories are not as unique as you may think, and your stories are some of the most impactful resources we have to fight MLMs. I will keep your anonymity upon request.